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HOME > PODCASTS > CONSUMER GENERATED MEDIA

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Consumer Generated Media

Consumer Generated Media, ou propaganda gerada pelo consumidor, foi o principal tema da palestra de T.S. Kelly dentro do Proxxima 2007. Kelly é Vice-Presidente Sênior e Diretor de Pesquisa da empresa Media Contacts, braço de mídia interativa do gigante francês Havas. Após a palestra, Kelly conversou com a jornalista Beatriz Velloso sobre os lados positivos e negativos da propaganda gerada pelo consumidor, afirmou que as companhias podem – e devem – aprender a tirar proveito da agilidade e da democracia que caracterizam as mídias digitais, e concluiu que a palavra chave para quem quer vencer na Web 2.0 é manter a autenticidade.

Fonte: MEIO&MENSAGEM - http://www.meioemensagem.com.br/proxxima/podcast/

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