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HOME > NOTICIAS > EM ENTREVISTA EXCLUSIVA, DIRETOR DO GOOGLE FALA SOBRE PROJETO GOOGLE LIVROS
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Em entrevista exclusiva, Diretor do Google fala sobre projeto Google Livros
Fonte: Redação SEMBrasil
Em entrevista concedida ao repórter Edson Cruz, da TV Cronópios, Rodrigo Paranhos Velloso fala de como chegou ao posto de Diretor de Desenvolvimento de Negócios do Google Brasil.
Rodrigo Paranhos é formado em administração e comunicação pela Universidade da Pensilvânia, nos Estados Unidos, e começou sua carreira como consultor de estratégia internacional. Trabalhou no Grupo Abril como administrador, passando também pelo departamento de marketing e departamento editorial. Foi editor da revista Playboy, do Guia do Estudante e do Almanaque Abril.
Teve seu primeiro contato com o projeto Google Livros por volta de janeiro de 2007, e ficou fascinado pela proposta. Durante suas pesquisas sobre o assunto, descobriu que o Google estava à procura de um gerente para o projeto no Brasil, e mandou seu currículo via internet. Uma semana depois, dirigentes da empresa entraram em contato com ele, interessados em seu perfil.
Foram feitas 7 entrevistas antes que Rodrigo Paranhos assumisse o cargo. Na última etapa do processo de seleção, ele teve que apresentar o projeto Google Livros para a própria equipe do Google Livros. De acordo com o Diretor de Desenvolvimento de Negócios do Google, hoje em dia os processos de seleção da empresa são limitados em uma bateria de 9 entrevistas, mas antigamente o número de entrevistas poderia chegar até 30.
O projeto:
Os usuários acessam a pesquisa de livros pela página principal do Google. O acesso pode ser feito no topo esquerdo da página, onde há várias opções de pesquisa verticais. No botão “mais” o usuário pode clicar no item “livros”, para iniciar sua pesquisa.
O grande projeto é a busca universal: pessoas podem fazer buscas sem necessariamente saber de antemão qual tipo de conteúdo elas querem ler. A proposta do Google é mostrar os resultados de busca mais relevantes, independente do tipo de conteúdo pesquisado. Há uma integração entre os resultados de livros com resultados de buscas naturais do Google.
Por exemplo: uma busca normal, como marketing para campanhas eleitorais, encontrará como um dos 10 primeiros resultados uma obra do grupo Summus, que é um parceiro do Google no Brasil. Para garantir tais resultados relevantes, portanto, o Google dispõe de duas fontes de conteúdo: bibliotecas e editoras.
Estima-se que no mundo existam 55 milhões de livros, dos quais 6 milhões estão no catálogo ativo das editoras, enquanto os outros 49 milhões estão em bibliotecas e coleções particulares. Rodrigo Paranhos Velloso afirma que o objetivo do Google é, eventualmente, digitalizar e indexar todos os livros do mundo.
Na ferramenta de busca do Google é possível encontrar livros com vários graus de visualização. Os níveis são: Nível zero = visualização não disponível (você descobre que um determinado livro existe, mas não pode lê-lo porque seu conteúdo não foi digitalizado). Nível um = visualização de trechos (usuários só vêem trechos de 3 ou 4 linhas, pois a obra está protegida por direitos autorias). Nível dois = visualização parcial (se aplica às editoras em parceria com o Google, que disponibilizaram seus livros para digitalização. A obra é 100% indexada, mas quando a pessoa chega até o nome do livro e clica, a visualização do conteúdo é limitada. O usuário vê apenas uma parte desse conteúdo, cujo mínimo foi determinado como 20%. Esses 20% são definidos pelo usuário, que escolhe a parte que mais lhe interessa). Nível três = visualização total de conteúdo (usuário pode ler o livro inteiro).
Fonte: TV Cronópios
Link da notícia: http://www.cronopios.com.br/tvcronopios/conteudo.asp?id=41
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