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HOME > ENTREVISTAS > “CONTEÚDO É O MAIS IMPORTANTE NA OTIMIZAÇÃO DE SITES”, REVELA MAIOR BLOGUEIRO DO BRASIL

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“Conteúdo é o mais importante na otimização de sites”, revela maior blogueiro do Brasil

“Conteúdo é o mais importante na otimização de sites”, revela maior blogueiro do Brasil

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Edney de Souza, famoso na blogosfera com o blog InterNey.Net, considera que um conteúdo de qualidade é fundamental para conquistar internautas e para melhorar o posicionamento da página nos sistemas de busca.

Ele começou a acessar a Internet em 1995, quando quase nenhum brasileiro sequer tinha computador pessoal. E criou seu primeiro blog já em 1997, quando ainda não se usava nenhuma ferramenta mais fácil para criação de blogs. “Trabalhava em uma empresa de desenvolvimento de softwares, e meus amigos e colegas me tinham como referência quando tinham algum problema em seus computadores”, revela o comunicativo Edney, que sempre teve facilidade em explicar o informatiquês a leigos. Acontece que tais ligações começaram a tornar muito freqüentes – e as perguntas, semelhantes. Ele percebeu que era hora de juntar todas essas perguntas e dicas em um só local, para que seu celular parasse de tocar um pouco. “E também para que meus amigos me ligassem para sair, conversar, e não para ficar tirando dúvidas de como consertar o computador”, ironiza o blogueiro.

InterNey.Net cresce nos search engines
Em 2001, quando fez o InterNey.Net e colocou as dicas de informática no site, outro fenômeno estava tomando conta da rede: os blogs, sobretudo o Blogger, que se tornou moda naquela época. E, novamente, os questionamentos dos internautas – que cresciam a cada dia – era justamente sobre como usar essa nova ferramenta.

Dessa forma, quando um blogueiro novato encontrava respostas às suas dúvidas no Interney, linkava este a seu blog. Essa profusão de links espontâneos gerou uma otimização incrível do InterNey.Net nos sites de busca – o que aumentou ainda mais os leitores. “Fora que eu sempre gostei de me comunicar e tenho facilidade em explicar conceitos de informática”, ressalta Edney.

As discussões geradas em seu blog por conta das dúvidas aumentou a fidelização do usuário, e o conteúdo do blog tornou-se ainda mais otimizado pela profusão de comentários, links e discussões. O boca a boca, aliado aos search engines, foram os principais motivos para o sucesso de seu blog – por sinal, o Google se popularizou pelo mesmo motivo. “O mais importante para se tornar bem rankeado nos sites de busca é ter conteúdo relevante, que faça com que o internauta se interesse e volte ao site”, considera Interney.

“Se a pessoa gosta, ela volta ao site”
O blogueiro leu alguns livros sobre search engine marketing, porém diz que o que mais lhe ajudou na otimização do Interney foi mesmo estudando o comportamento de conhecidos diante da Web. “Via como amigos, minha esposa, sobrinhos, enfim, como eles se comportavam ao navegar. Dependendo do que eles não gostavam em algum site, eu percebia o erro e não adotava o mesmo procedimento no meu. Foi bem empírico mesmo”, explica.


Por Tatiana Aoki, da Redação do SEMBrasil

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